【品牌·定义】历时3天,耗资0元,先锋设计师Isaac为HEESO打造全新品牌识别系统

作为一个只发布了一篇有关NFT文章，随时会被误认为是区块链账号的HEESO club，品牌标识将在今日进行更新，担任此次HEESO品牌识别系统升级的是设计师艾萨克

As an official account with only 1 article about NFT, HEESO club will upgrade its brand today. The designer in charge of HEESO’s new brand upgrade initiative is Isaac Lu.

1-1. Isaac Lu 肖像

艾萨克认为：设计越是进化，就越接近生命源头，定义便越是模糊，因此正确与错误是不断接近的。从这种观点，他提出了“Real-Fake”这一设计概念

Isaac believes the more technology evolves, the more it gets woven into the fabric of lives, so the definition will be more blurred. The edge between rights and wrongs is ever-converging. And this gave him the inspiration for the design concept of "Real-Fake"

鉴于HESSO没有任何企业理念,所以本次新的造型设计，旨在同时针对HEESO logo的形状和内在的精神进行升华，可以说这是由“Real-Fake”概念推导出的理想图形

This company has no philosophy. Therefore, the new logo is not a simple redesign of the shape, but an encapsulation of HEESO’s inner spirit and a reflection of "Real-Fake"

HEESO的新标识应该是怎样的形状，对此，艾萨克对正圆形到正方形之间的各种形状做了验证，在此过程中遇到一个数学公式

What should the new logomark look like for HEESO. To answer this, Isaac studied circles and squares extensively. During this process, he encountered a mathematical equation

将各种变量n带入这个数学公式的话，从正圆形到正方形之间，将会呈现出各种非常美丽的形状

By bringing in variables of n into this equation, 

Spectacular shapes could be found between circle and square

艾萨克说：“这个过程让我感受到了数学的魅力。”经过各种对比，他最终决定采用n=2这一形状

Isaac was mesmerized by the magic of mathematics. By applying this equation for the design of the new HEESO logo mark. He finally decided to use n=2

艾萨克认为这是介于圆形和正方形中间的、造型适中的，且最适合体现“Real-Fake”要素和性质的图形

Isaac believes this strikes the perfect balance between squares and circles. And this best represents "Real-Fake"

经过对新标识中的文字去读各种各样的验证，艾萨克与他的设计团队又找到了与外轮廓相匹配的文字形状

Furthermore, through experimenting with the curve of the typography. Isaac has arrived at a perfect font-synched with the logo mark outline

在设计新标识的同时，艾萨克说，他本人懒于设计与新标识外轮廓相呼应的Heeso的字母logo

Aside from the new take on the brand logo mark. Isaac decided not to redesign the logotype to match the new look

在使用的时候，不论对于品牌形象还是对于更高精度的例如智能手机壳之类的设备，设计团队都建议使用品牌标识

When promoting brand, services and HEESO’s high-resolution devices such as moblie phone protectors, Isaac suggests using the same logomark

另外设计团队非常重视HEESO原有的品牌颜色-黑与白，所以会继续把它作为企业品牌颜色来使用

Black & White will continue to be the corporate colour of HEESO 

1-2. 更新后HEESO品牌标识 (final)

至此，即便看上去和先前的品牌标识别无二致，但在艾萨克的塑造之下，HEESO这一品牌却着实被赋予了新的精神

Even though the new logomark still look the same as the old one, HEESO does get its new spirit thanks to Isaac

品牌重塑项目鸣谢｜Isaac Lu及其设计团队