设计焦虑拯救计划 l 感受咖啡包装之美

发布于 2021-04-09 13:29

CamaCaféGourmet 咖啡 l 蒋龙浩

CamaCaféGourmet Coffee l  Lung-Hao Chiang

与Cama Café美食咖啡一起品味诗歌的艺术。

Taste the Art of Poetry With Cama Café Gourmet Coffee

设计师蒋龙浩为Cama Cafe的咖啡系列创作了令人惊艳的设计,向宋代最伟大的书法名作之一致敬。

Designer Lung-Hao Chiang creates a stunning design for Cama Cafe's line of gourmet coffees, paying tribute to one of the greatest calligraphy masterpieces from Song Dynasty.

“芬芳的诗:品味诗的艺术”摘录了诗的艺术意境,诠释了中国古典特色咖啡诗的美学。Cama café向宋代最伟大的书法大师之一致敬,以设计隐喻宋徽宗的追求视角。宋徽宗,北宋的皇帝、书法家。

“Poem of Fragrance: Taste the Art of Poetry” extracts the artistic conception of poetry, to interpret the aesthetics of classical Chinese poem on specialty coffee. cama café pays tribute to one of the greatest calligraphy masterpieces from Song Dynasty, presenting the design as a metaphor for the pursuit of Song Huizong’s perspectives. Huizong, the emperor and calligrapher of the Northern Song Dynasty. 

Cama café沿袭了他的书法风格--纤细的金色--刚劲而不失优雅的特点,以一套美食咖啡礼盒为跳板,进入徽宗的人生思考,重建了他的花园中的场景描述。也是中国传统文化与咖啡文化在现代的结合。

Following his calligraphic style - slender gold - the features being forceful yet elegant, cama café uses a set of gourmet coffee gift box as a spring-board into Huizong’s musings of life, rebuilds the scene description in his garden. The project is also a combination of traditional Chinese culture and coffee culture in the modern-day.

森林宝石咖啡 l 蒋龙浩

The Forest Gems l Lung-Hao Chiang

灵感来自于看着杯中的咖啡在阳光下闪烁着灿烂的光芒,就像杯中的琥珀宝石。

The inspiration came from watching the coffee in the cup glittered brilliantly in the sunlight  like amber gems in the cup.

希望将咖啡优雅珍贵的产品形象与珍贵的宝石相结合。

I hope to combine the elegant and precious product image of specialty coffee with precious gem.

樱桃咖啡在阳光和晨露的照射下闪闪发光,就像森林中的宝石。

The coffee cherries glittered in the sunlight and morning dew like gems in the forest.

在包装的设计上希望将咖啡的香气与珍贵宝石的优雅形象化,结合宝石切面的质感与金属色的光泽,创造出咖啡是森林中闪闪发光的宝石这一形象。

The packaging design hopes to visualize the aroma of coffee and the elegance of precious gems, Combining the texture of the cut face of the gem with a metallic color, creating coffee is the glittered gem in the forest.

经过咖啡烘焙师的精心呵护,咖啡在杯中如琥珀般闪耀,在最美味的时刻与你相遇。

Through the careful care of the coffee roaster, the coffee glows like amber in the cup and meets you at the most delicious moment.

国民咖啡 l Anagrama

Cafe La Nacional l Anagrama

有人想在早上的咖啡中加入传统的一面吗?

Would anyone like a side of tradition with their morning coffee? 

Cafe La Nacional推出了一个华丽的,利用古老的墨西哥国徽的品牌标识,展示了一个怀旧的高端咖啡品牌。前卫的咖啡杯采用了无衬线字体,让消费者有一种独特的历史感,同时展示了Cafe La Nacional作为一种时尚的方式来开启你的一天。

Cafe La Nacional unveils a gorgeous, brand identity that utilizes an old Mexican coat of arms to showcase a high-end coffee brand that pays attention to the past. The type-forward coffee cups utilize a san serif font that leaves a consumer have a distinct historic feel, all while showcasing Cafe La Nacional as a trendy way to start your day. 

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