看到美食就是把持不住?耗资百万的美食广告是这样拍的!
发布于 2021-04-06 21:34
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<Video Script>
Ever wonder how food commercials look so mouthwatering and perfect?
These food shoots can cost hundreds of thousands of dollars, all so you'll buy more of these.
Visual engineer, Steve Giralt, shoots photos and videos for food and product-based commercials in New York City and around the world.
I bring technology and kind of traditional image-making processes together in what I call visual engineering.
One piece of that technology: robots.
Or, as they call them, motion controls.
Steve's long list of clients include big brands, like Hershey's, Budweiser, Pepsi, and Starbucks.
Of course making food look so good comes with a price.
A single-day TV shoot can cost between $50,000 to $100,000.
In these food shoots that we create, we have a lot of moving parts.
Basically, you'll have, let's say, one item that's moving, something else that's flashing and running into it, something else that it's gonna land on.
We have to use a lot of different technologies and synchronizing software to basically allow those things all to happen at the exact moment we need them to happen.
We love it, here we go.
Comes out pretty low.
It also takes a symphony of people to make the products look the best they can be.
Various stylists, engineers, and operators work together to create the perfect shot.
My name is Michelle Gatton, and I am a food stylist.
When I get recipes, I read over the recipe so I know what I'm gonna be doing.
So, in the back of my head, I start thinking about how I'd like to do it.
It could change once we get on set with the different props.
What the art director wants could change.
But I start trying to create the recipe in my head 'cause I'm only making it pretty much the first time on set.
I made these brownies yesterday, just so we're not waiting on me making brownies.
And, to make them look like I just made them, I just warmed up the chocolate with a heat gun, and I'm adding a little bit of melted chocolate to the cut side.
So here we've got our motorized slider, which is moving a pump that's gonna have caramel on it that'll be pumping down onto our brownies.
So, in the end, we'll have this shot of this beautiful ribbon of caramel kind of draping and curling on top of the brownie.
There's a lot of trial and error.
Are you ready?
And here we go.
Yeah!
Nailed it!
Every precise moment captured is nailed down to the millisecond.
This is the benefit to using robots.
Human hands are also used on commercials when timing is not a crucial factor.
We put a lot of effort into these visuals.
It's really cool to see your vision kinda come to life and be spread with the world.
I think you have to have a really great understanding of what is appetizing.
Everybody speaks the language of food.
<Chinese Translation>
有没有想过食品广告怎么看起来如此令人垂涎欲滴和完美？
这些食物笋可能要几十万美元，所以你会买更多的。
视觉工程师史蒂夫·吉拉特为纽约市和世界各地的食品和产品广告拍摄照片和视频。
我把技术和传统的图像制作过程结合在一起，我称之为视觉工程。
其中一项技术：机器人。
或者，他们称之为运动控制。
史蒂夫的一长串客户包括大品牌，如好时、百威、百事和星巴克。
当然，让食物看起来这么好是有代价的。
一天的电视拍摄费用在5万到10万美元之间。
在我们创造的这些食物中，我们有很多活动的部分。
基本上，你会有，比方说，一个正在移动的东西，一个闪动的东西，一个会落在上面的东西。
我们必须使用许多不同的技术和同步软件，基本上允许这些事情在我们需要的时候发生。
我们喜欢，就这样。
结果很低。
也需要一个交响乐的人，使产品看起来最好的，他们可以。
各种造型师、工程师和操作员一起工作，创造出完美的镜头。
我叫Michelle Gatton，是一名食品设计师。
当我拿到菜谱时，我会仔细阅读菜谱，这样我就知道我要做什么了。
所以，在我的脑后，我开始思考我想怎么做。
一旦我们带着不同的道具进入片场，情况可能会改变。
艺术总监想要的可以改变。
但我开始尝试在脑海中创造食谱，因为我只是第一次在片场制作。
我昨天做了这些布朗尼，这样我们就不用等我做布朗尼了。
为了让它们看起来像我刚做的一样，我只是用加热枪加热巧克力，然后在切边加一点融化的巧克力。
所以这里我们有一个电动滑块，它在移动一个上面有焦糖的泵，它会泵到我们的巧克力蛋糕上。
所以，最后，我们将有一个美丽的焦糖丝带的照片，这种悬垂和卷曲在布朗上面。
有很多尝试和错误。
你准备好了吗？
我们开始吧。
是啊！
我搞定了！
捕捉到的每一个精确时刻都被精确到毫秒。
这是使用机器人的好处。
在时机不是关键因素的情况下，广告中也会用到人手。
我们花了很多精力在这些视觉效果上。
看到你的梦想变得鲜活并与世界传播开来真的很酷。
我认为你必须非常了解什么是开胃的。
每个人都说食物的语言。
Video source: Insider
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