青城岁月精酿原浆啤酒包装设计

发布于 2021-04-05 18:37

这是一款讲述关于“青岛城市与啤酒文化往事”的精酿啤酒。主视觉画面采用报纸连环画四方连续的构成形式，将“岁月感”视觉化呈现出来，整体画面以啤酒为核心媒介元素，以青岛老街为背景，将“音乐与啤酒”、“啤酒装进袋”、“乐友相聚”、“运动与啤酒”、“因酒而爱”等场景一一串联起来，故事呈现的多样性也是为了从侧面打中目标消费者的心里，引发消费者的场景联想，从而与本产品产生“品牌情感”，产品整体画面旨在呈现的是满满的“青城岁月”的人间烟火气。

This is a craft beer about "Qingdao city and beer culture past". The main composition of visual images in four party newspaper comic strip continuous forms, the "history" visualization, the overall picture with beer as the core media element, is set in Qingdao old street, "music and beer", "beer into bag", "leyou together", "movement and the beer", and "love" by wine scene together one by one, the story of diversity is to hit the target consumer heart, from the side of a consumer association, so as to produce "brand emotion" with this product, product overall is designed to present the full picture of the "makes" years "earthly fireworks.