干货!2021 海运分析发给客户模板

发布于 2021-10-14 09:16

最近外贸人有苦难言呀，眼看着多少客户要下的单，因为奇高的海运费都拖着。催呢也不能催得太急，就像冰大说的，要“温柔”地催客户，不然招致客户反感就不好了。

所以，也在想着借助这个形势给客户分享分享中国现在的海运情况。以下的资料不是我写的哈，是借助一篇文章拿来用的，但是一个美国客户和一个英国大客户都表示 very interesting，希望可以帮到大家。

Dear xx ,

How are you ?

This is XX from XX company, in order to help you learn more about the current ocean market situation, here I have collected some brand website analystic data and trends for your kind reference.

1. The traditional shipping season is coming, and it is very likely that you will not be able to book the cabin with money

As we all know, the peak shipping season for importers happens during the second half of the year. But cargo demand far exceeds available capacity this year, and the vessel space in Asia is getting even tighter in June. Historically, it is booked around two weeks in advance, but it is now taking four to six weeks and sometimes up to eight weeks.

2. Affected by the epidemic, the congestion of European and American ports cannot be relieved in the short term, and shipping costs will increase;

Freight rates from Asia to the US and Europe have surged above previous records as strong booking activity and limited supply. Major ocean carriers even filed for an eye-popping $3,000 GRI in June. The Shanghai Containerised Freight Index (SCFI) hit new highs on June 4th. No one konws how much higher spot rates can go.

3. The import volume of European and American buyers has reached a new high. The competitors have not waited and are buying goods to seize the market.

The world is experiencing a supply chain nightmare. There are shortages in a bunch of different goods and components. The import wave is coming. As retailers struggle to catch up, imports could be capped in the months ahead by the shipping network that has reached its limit. That, in turn, implies more premium charges and even higher all-in costs for importers. High freight rates and tight capacity are currently common problems for all importers. They can not be alleviated in the short term. Putting off importing can not help, but may miss the opportunity of the market and even face another shipping cost increase.