纽约名设计师品牌,NATURALLY JOJO 快闪店空降北美!

发布于 2021-01-29 20:21

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新春

NATURALLY

JOJO

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NATURALLY JOJO 快闪店

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NATURALLY

JOJO

品牌

故事

NATURALLY

JOJO

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The modern and chic NATURALLY JOJO is a work by a young designer from New York.

The story started from 1993, the final decade of the 20 century and a decade of confidence and great Vision. Young people with dream and courage from around the world were attracted to New York; they pursued dreams and created values in the melting pot. That is where NATURALLY JOJO was born.

Derived from the freedom and vivacity of New York City, NATURALLY JOJO acclaims not only genuineness, fashion and vitality—the characteristics of New York, but is also fascinated by themselves. Inspired by the philosophy of freedom, NATURALLY JOJO gives up vagueness and draws on the qualities true to it and applies black and white for its interpretation of being oneself.

Black and white express absolutely and strongly one’s personality and create simple yet sophisticated modern chic as well as an effortless coziness. We use black and white to reach out to young people’s desire for both sophistication and individuality. NATURALLY JOJO, naturally by yourself.

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都会感十足的NATURALLY JOJO，出自纽约一位年轻设计师之手。故事源自于1993年，那是充满自信和美好愿景的90年代；纽约吸引了来自于世界各地、无数个怀抱梦想和勇气的青年，加入了这个大熔炉，一同追逐梦想、创造更伟大的自我价值。NATURALLY JOJO就是在这样子的环境中诞生了。

汲取纽约市的自由和奔放，NATURALLY JOJO推崇的不仅是纽约特有-同时具备自然、时尚及活力的城市性质；更是着迷于那些年轻人所拥有的生命能量，是这么的美丽而又忠于自我。受到这些自由的生活哲学所启发，NATURALLY JOJO 直觉式地放弃模糊地带，回归最真实的本色，大量运用黑与白诠释如何做自己。

黑与白，绝对而强烈地表现属于自己的个性，创造出简约利落的都会时尚，以及不受拘束的自在感；黑与白，传达年轻人必须成熟又想拥有个性的渴望。

NATURALLY JOJO，NATURALLY BE YOURSELF.