跟进当下设计趋势的包装设计,潮流时尚

发布于 2021-04-05 00:00

Dark Matter Coffee Core Brands Redesign

Packaging Design

暗物质咖啡核心品牌重新设计

暗物咖啡长期以来的核心品牌——独角兽血、爱情至上、星眸和砍刀——构成了他们混合组合的基础，也是铁杆粉丝的最爱。(如果你对暗物质有所了解，那就是他们在不断推进咖啡的界限的同时，仍然坚持不懈地钉住经典。)经过多年没有设计更新的辉煌岁月，这四个咖啡包应该重新启动。暗示思维弯曲，星系跳跃，科幻中心，创造性的简要。

Dark Matter Coffee’s long-established core brands–Unicorn Blood, A Love Supreme, Starry Eyes, and Machete–make up the foundation of their Portfolio Blends and are diehard fan favorites. (If you know anything about Dark Matter, it’s that they are continually pushing the boundaries of coffee while still consistently nailing the classics.) After many illustrious years without a design update, these four coffee bags were due for a reboot. Cue the mind-bending, galaxy-hopping, sci-fi-centric, creative brief.

Fireheart Coffee

Fireheart is a super-fresh, small-batch British coffee brand that’s as big on ethics as it is on character. Available via online subscription, carefully selected beans are roasted and posted to order. We came up with a bold, bright and disruptive identity that deliberately breaks away from the usual visual cues of coffee packaging. The F logo, made up of three simple geometric shapes, nods to the three founders. More than this, it provides the inspiration and building blocks for a really dynamic look and feel across all packaging and marketing.